ALESSA Company was established in Neustadt a. d. Aisch, Germany in 2019. It is invested and operated by three skiing enthusiasts, mainly engaged in the self owned skiing product brand SNOWRIDGE, and also OEM and produce snowboards for other companies. Mr. Sun Jian, General Manager, has established a ski production enterprise called Jingrui Plastic Technology Co., Ltd. in China, with 17 years of experience in ski production. He has OEM produced skis for multiple internationally renowned ski brands and is also a senior ski enthusiast; General Manager Wu Gaofeng is engaged in the production of printing and dyeing and plush toys in Weihai, with innovative and unique products exported to Europe, America and other countries; Zhang Yu, Executive General Manager, has been engaged in international banking business for many years and is currently responsible for the company's operations in Germany.